SafeStamp by Heineken International

Cannes + AKQA Future Lions Winner 2015

THE BRIEF: Connect an audience of your choosing to a product or service from a global brand that wasn't possible three years ago.

THE IDEA: Even people who would never condone drinking and driving often don't know they are too drunk to drive, because alcohol makes them feel invincible. We came up with the idea of SafeStamp, as a campaign for Heineken, to let people know for sure that they are over the legal limit. By using the technology used in a new microchip for diabetics, and placing it in hand stamps at bars, SafeStamp and Heineken could help people drink responsibly.

(This is old, a student project, and was ideated and executed in the 24 hours before the competition dealine. BUT it has a special place in my heart, so bear with the low-res footage and comps.)

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Submitted for Future Lions 2015.

Art and Copy: Meghan O'Neill and Divya Seshadri