INFINITI: Moments

THE BRIEF: Create short, arresting videos for each of INFINITI’s four hero car models.

THE IDEA: Evoke the emotion of each model by creating day-in-the-life vignettes featuring the target of each car.

We used video captured on a photoshoot to produce evocative videos and partnered with a sound studio to create unique soundscapes to drive the spots.

QX50: THE ENTREPRENEUR

QX60: FAMILY VALUES

QX80: NIGHT OWLS

Q50: BEST MAN

Art and Copy: Meghan O'Neill and Divya Seshadri

Creative Director: Jason Pierce

Executive Creative Director: Adam Chasnow