Vrbo: Freedom

THE BRIEF: Early-pandemic, like pre-idea-of-a-vaccine, we needed to find a way to drive bookings and encourage families to getaway. How could we get people moving when the traditional idea of a “vacation” just wasn’t possible?

THE IDEA: You’ve probably suppressed the memory by now, but families were feeling a little cramped in their own four walls after months at home. Luckily, traveling to a Vrbo was one of the only safe ways to get out of the house. We reminded people that they had the freedom to take regular life on vacation, and that pandemic or no, PTO wasn’t gonna take itself. To keep things as safe as we could, we cast and shot real families with the wonderful Julian Acosta.

THE :30s

THE :15s

Copy: Mike Motch and Meghan O'Neill

Art: Kim McDonald, Divya Seshadri, and Austin Mankey

Creative Director: Jason Pierce

Executive Creative Director: Adam Chasnow